Marketing and sales

Dear readers.

We did marketing and sales on our last day with Dirk and he let us watch a video starring Bryan Jude. He explains the most important skills and communication needed when making a sale. Keep it short and to the point also keeping the clients interest.

We did a presentation on The theory of selling, Understanding the customer, Developing basic selling techniques and Effective communication in selling situations.

Our group received understanding the customer and so we broke up the theory and each team member had their own task, to explain the piece to the rest of the class and also explain why it is applicable to understanding the customer.

The points of discussion were:

1. The process a customer goes through in order to make a buying decision.
2. The difference between features and benefits when trying to sell a product.
3. The different motives when it comes to buying something.
4. The different ways of asking questions to help understand customer needs.

We were all a bit nervous because Dirk had video taped us whilst giving the presentation and a few were camera shy.